Jana B., Here….
For the fans of Ron Burgundy, awaiting the December release of Anchorman 2: The Legend Continues, just got a little easier. And a little Scotch-ier. Those of us that share a taste palate with the fictional anchorman are in for a sweet treat. Ben and Jerry’s announced its newest limited batch ice cream flavor, “Scotchy Scotch Scotch”. Sadly, there is NO alcohol content to the ice cream, but if you’re dedicated enough, you can make your own boozey float!
“Scotchy, Scotch, Scotch is a delicious ice cream and I hope Ben and Jerry consider my other suggestions,” said Ron Burgundy. “Malt liquor marshmallow, well liquor bourbon peanut butter, and cheap white wine sherbet.”
The flavor is a creamy concoction of butterscotch ice cream with ribbons of butterscotch swirl. “Scotchy Scotch Scotch” was unveiled at New York City’s Pier 36 among members of the press. The public dissemination was kicked off with a performance by Nutty The Water Skiing Squirrel, made famous by the first Anchorman film. Not only did the scribes get to sample the fresh flavor. It was delivered by a crowd of blazer-wearing Ron Burgundy wannabes climbing out of a Ben and Jerry’s scoop-truck-turned-Channel 4 News-truck.
“As a company who believes our fans deserve nothing but the best, we have great respect for Ron Burgundy, who takes the same belief to heart,” said Lisa Sholk, Ben & Jerry’s Marketing Maven, who lead the team on the Scotchy Scotch Scotch flavor project.
“Having Ben & Jerry’s celebrate the return of Ron Burgundy to the big screen with the introduction of this special ice cream is an exciting and delicious way to build anticipation for the film,” said LeeAnne Stables, President of Consumer Products at Paramount Pictures. “We especially enjoyed the sampling process over the last several months to find the perfect Scotchy scotch flavor.”
Scotchy Scotch Scotch is available now at participating scoop shops across the country. Pints of the flavor will arrive on store shelves over the next few weeks.”To help locate the flavor as it rolls out, we’re asking fans of Ben & Jerry’s and Anchorman to log onto www.benjerry.com and share when and where they were able to have a taste,” Sholk said. “We want fans to be able to experience it all first-hand, because as Ron says, this flavor is ‘kind of a big deal.'”
Adam McKay directs the much anticipated sequel, written by Will Ferrell and McKay. The storyline sees the crew out of the 70’s, out of San Diego, and hoping to stay classy in New York with the nation’s first 24-hour news channel. The side splitting cast returns including Christina Applegate, Steve Carell, Paul Rudd and David Koechner.
Maybe trying “Scotchy Scotch Scotch” ice cream will make the 2 month wait, if not more bearable, at least tastier.